When Jenny Horses were on Parade

In 1958 the Genesee Brewery sponsored a hitch featuring four pure-bred Lipizzans horses. Twice daily the team paraded around the Erie County Fairgrounds pulling the brewery’s “Jenny” advertising personality in a carriage that once belonged to Emperor Franz Josef of Austria. The Lipizzans were bred and raised at the Spanish Riding School of Vienna, and were part of a group purchased by Louis Wehle, Chairman of the Board of The Genesee Brewing Co., Inc.

 

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